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The 2022 Premium Retargeting & Digital Marketing Bundle

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Lessons
44

How Retargeting Works in 2022: The Complete Guide to Retargeting Ads!

Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors

By Isaac Rudansky | in Online Courses

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert. 95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. Learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.

4.4/5 average rating: ★ ★ ★ ★

  • Access 44 lectures & 8 hours of content 24/7
  • Profitably set up, manage, & optimize professional retargeting campaigns
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic
  • Set up advanced retargeting and remarketing audiences in Google Analytics & Google Adwords
  • Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
  • Deploy your remarketing & retargeting tags through Google Tag Manager
  • Understand what retargeting is & how it works
  • Understand the technology underlying every retargeting & remarketing campaign on the web
  • Choose which website visitors you want to spend money retargeting to, & which ones you don't
  • Understand your website visitors psychologically, & understand where they are in the funnel
  • Plan your retargeting lists & audiences to maximize profit
Isaac Rudansky | Certified Google AdWords Pro | Co-Founder of AdVenture Media
4.6/5 Instructor Rating: ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling course in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program

  • Section 1: Welcome and Introduction

    • 1. Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip! - 7:28
    • 2. What is remarketing and retargeting? Defining our objectives and purpose - 16:46
  • Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works

    • 3. The Digital Advertising Ecosystem Part 1 - 12:52
    • 4. The Digital Advertising Ecosystem Part 2 - 10:28
    • 5. Understanding Ad Exchanges And How They Work - 19:38
    • 6. What Remarketing Looks Like On The Inside - 10:22
  • Section 3: Developing Your Remarketing and Retargeting Strategies

    • 7. Audiences and Segments: The Foundation Of Your Remarketing Strategy - 7:11
    • 8. Understanding Intent Signals and Visitor Engagement - 11:47
    • 9. Behavioral Characteristics - The Composition Of Your Segments - 14:58
    • 10. Combining Characteristics - Infinite Possibilities! - 6:55
    • 11. Characteristics That Matter To You ... Your First Assignment - 2:18
  • Section 4: Planning Your Retargeting Campaigns Like A Pro

    • 12. Funnel Based Segmentation - Funnel Mapping - 9:49
    • 13. Funnel Based Segmentation - Using The Funnel To Develop Your Lists - 13:40
    • 14. Using Your Website To Plan Your Remarketing Lists - 19:18
    • 15.1 Mapping Your Ad Groups Using Your Lists and Values Part 1 - 13:13
    • 15.2 Mapping Your Ad Groups Using Your Lists and Values Part 2 - 15:06
  • Section 5: Using Google Analytics To Develop and Build Your Audience Segments

    • 16. Introduction To The Google Analytics Tracking Tag - 4:47
    • 17. Where To Find Your Tracking tag in google analytics - 4:03
    • 18. Adding Your Google Analytics Tag To Your Website and Verifying That It s Firing Globally - 12:55
  • Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System

    • 19. The Benefits of Google Tag Manager - 9:27
    • 20. Signing Into Your Google Tag Manager Account - 7:35
    • 21. Adding Your Basic Google Analytics Tag Through Tag Manager - 11:18
    • 22. Setting up button and link click tracking in google tag manager - 19:34
    • 23. Adding Scroll Depth Tracking In Google Tag Manager - 15:06
    • 24. Adding User Engagement Timers In GTM - 12:27
    • 25. Adding Google Adwords Conversion Tracking Through Google Tag Manager - 10:18
    • 26. Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager - 10:06
  • Section 7: Building Your Remarketing Audiences In Your Google Analytics Account

    • 27. Linking Your Google AdWords and Google Analytics Accounts - 9:49
    • 28. Introduction To The Google Analytics Audience Builder - 17:17
    • 29. Building Audiences In Google Analytics Based On URL Attributes - 17:59
    • 30. Developing Audiences Based On Your AdWords Campaigns and AdWords Data - 17:16
    • 31. Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns - 4:53
    • 32. Setting Up Goal Based Remarketing Audiences In Google Analytics - 13:31
    • 33. Setting Up Event Based Audiences Using The Google Analytics Display Builder - 16:43
    • 34. Importing Remarketing Audiences From The Google Analytics Solutions Gallery - 10:58
    • 35. Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns - 18:44
    • 36. Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences - 12:21
  • Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords

    • 37. How Google Analytics and AdWords Talk To Each Other - 8:36
    • 38. Importing Google Analytics Goals into AdWords to be used for conversion tracking - 5:45
    • 39. Viewing your Analytics remarketing audiences inside Google AdWords - 14:14
  • Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences

    • 41. Building New Remarketing lists inside Google AdWords - 10:24
    • 40. Introduction To Building Remarketing Lists In Google AdWords - 5:06
    • 42. Understanding and Configuring Custom Remarketing List Combinations In AdWords - 12:15
    • 43. Outro - 1:53

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10.0 hours
Lessons
82

Facebook Marketing: Build Facebook Messenger Chatbots

Design, Develop, & Optimize MobileMonkey Facebook Chatbots Without Writing Any Code

By Isaac Rudansky | in Online Courses

Up until now, you needed to be a developer in order to design your own chatbots. But MobileMonkey has changed all of that. MobileMonkey is the world's most advanced Facebook Messenger marketing platform, allowing you to build complex bots on your own, very quickly. In this course, you’re going to learn how to build chatbots from scratch using MobileMonkey’s sophisticated software.

4.4/5 average rating: ★ ★ ★ ★

  • Access 82 lectures & 10 hours of content 24/7
  • Design, launch, & optimize complex Facebook Messenger Chatbots
  • Create highly successful Facebook Messenger ad campaigns & link them to your MobileMonkey Chatbot
  • Connect your chatbots to GoToWebinar, Google Sheets, Your CRM, & more
  • Set up SMS notifications from Facebook Messenger leads using your chatbot
  • Build a customer support chatbot that automatically answers questions & delivers content in a personalized way
  • Develop chatbot drip campaigns that nurture your leads into customers, all within Facebook Messenger
  • Sign up webinar attendees directly in Facebook Messenger using a webinar chatbot
Isaac Rudansky | Certified Google AdWords Pro | Co-Founder of AdVenture Media
4.6/5 Instructor Rating: ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling course in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Course Intro
    • Intro - 4:50
  • Section 1: Introduction To Facebook Messenger Marketing
    • 1. Welcome to Facebook Messenger Chatbot Masterclass - 8:20
    • 2. What is messenger marketing? - 9:49
    • 3. Advantages to using Facebook messenger marketing - 14:33
    • 4. How is chatbot marketing different than other marketing channels? - 7:11
    • 5. Who can use messenger bots to their advantage? - 4:46
  • Section 2: Example Use Cases For Facebook Messenger Chatbots
    • 6. Ecommerce chatbot strategies - 10:02
    • 7. Webinar / event registrations using chatbots - 4:16
    • 8. Lead-gen chatbot strategies - 9:13
    • 9. Using chatbots to promote educational resources - 9:45
    • 10. Using chatbots to stay in touch with your customers - 7:48
    • 11. Calculating LTV and CAC to formulate incentive plans - 11:15
    • 12. Ideas for incentive structures to promote through Facebook chatbots - 8:34
  • Section 3: Psychological Principles of Persuasion in Effective Bot Design
    • 13. Commitment and Consistency in chatbot design - 14:58
    • 14. Increasing customer value with reciprocity - 14:28
    • 15. Using social proof to build trust and identity - 11:44
    • 16. Likability - your secret weapon to successful bot marketing - 11:10
    • 17. Using scarcity to drive your customers to convert faster - 8:45
    • 18. Understanding the Fogg Behavior Model and how to use it to your advantage - 15:56
  • Section 4: Building Killer Chatbots With MobileMonkey
    • 19. What is MobileMonkey? - 5:05
    • 20. Creating a MobileMonkey account and connecting your Facebook page - 5:44
    • 21. Viewing active bots and adding users - 2:45
    • 22. Create your first chatbot! - 3:25
  • Section 5: Learning All About The MobileMonkey Chatbot Builder
    • 23. Widgets, Page Flow and Organization - 8:23
    • 24. Understanding Q&A and what they're used for - 2:10
    • 25. Adding Q&A items in MobileMonkey - 5:48
    • 26. Understanding unanswered questions - 3:59
    • 27. Configuring and editing bot builder settings - 3:34
    • 28. All about the text widget - 6:48
    • 29. All about the image widget - 0:58
    • 30. All about the form widget - 9:50
    • 31. All about the quick question widget - 7:24
    • 32. All about the gif widget - 2:43
    • 33. All about the attachment widget - 2:10
    • 34. All about the attribute widget - 1:33
    • 35. All about the connection widget - 3:13
    • 36. All about the email widget - 3:09
    • 37. All about the gallery widget - 6:05
    • 38. All about the list widget - 2:35
    • 39. All about the navigate widget - 3:06
    • 40. All about the typing widget - 3:15
    • 41. All about the video widget - 2:40
  • Section 6: How to wield the Mobile Monkey Chat Blaster like a Jedi Master
    • 42. What's a chat blast anyway? - 3:17
    • 43. A few useful chat blaster use cases - 5:37
    • 44. Chat blasting vs. drip campaigns - 5:49
    • 45. Planning four chat blast ideas (Part 1) - 10:15
    • 46. Planning four chat blast ideas (Part 2) - 12:11
    • 47. Organizing our chat blast pages in the Mobile Monkey page builder - 4:51
    • 48. Building our coupon chat blast - 10:50
    • 49. Testing our chat blast before blasting - 4:46
    • 50. Launching our first chat blast: Naming, audience, page and purpose - 8:35
    • 51. Building a chat blast to drive phone calls - 13:58
    • 52. Building our new product line chat blast - 15:47
    • 53. Building our competitive advantage / awareness chat blast - 18:45
    • 54. Analyzing chat blast results - 1:51
  • Section 7: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List
    • 55. Why are lead magnets important? - 5:08
    • 56. Installing your chat widget on a Wordpress site - 6:08
    • 57. Installing your chat widget on a Shopify site - 4:55
    • 58. Installing your chat widget through Google Tag Manager - 1:20
    • 59. Link to messenger and adding it to emails and blogs - 9:32
    • 60. Adding the checkbox plugin to your web forms - 3:13
    • 61. How to use Facebook Comment Guards - 16:36
    • 62. Creating Facebook messenger landing pages - 13:25
  • Section 8: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots!
    • 63. What are Facebook Messenger Ads? - 5:34
    • 64. Messenger ads best practices and sample strategies - 12:17
    • 65. Creating a new messenger ad campaign in Facebook - 8:38
    • 66. Designing a messenger ad - 13:29
    • 67. Completing messenger campaign creation in Facebook ads manager - 6:40
    • 68. Drafting our mobile monkey messaging campaign blueprint - 6:33
    • 69. Creating and naming all our pages in MobileMonkey - 3:35
    • 70. Building our messenger landing page in Mobile Monkey - 4:25
    • 71. Finishing all the other Facebook messenger bot pages - 13:58
    • 72. Duplicating your ad groups to try different targeting settings - 7:48
    • 73. Setting up MobileMonkey Q&A and other loose ends - 6:31
  • Section 9: Understanding Audiences in MobileMonkey and Using Them to Your Advantage
    • 74. What are audiences in MobileMonkey - 7:57
    • 75. Creating an all contacts and gender based audience - 4:15
    • 76. Timezone and last active based audiences in mobile monkey - 6:36
    • 77. Creating an audience based on a custom variable - 6:29
  • Section 10: Building Our First MobileMonkey Drip Campaign!
    • 78. What are drip campaigns and drip campaign best practices - 6:56
    • 79. Practical and useful drip campaign ideas - 6:46
    • 80. Building and reviewing our drip pages in MobileMonkey - 7:54
    • 81. Creating and launching our first MobileMonkey drip campaign - 8:42

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Content
10.0 hours
Lessons
47

Landing Page Design & Conversion Rate Optimization 2022

Triple Your Conversion Rate with These Landing Page Design Principles & Build a Landing Page from Scratch with No Code

By Isaac Rudansky | in Online Courses

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, eCommerce, or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. This course will walk you through every step of landing page design with real-life case studies, actual experiments, and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that convert 2X - 5X more than your current landing pages.

4.6/5 average rating: ★ ★ ★ ★

  • Access 47 lectures & 10 hours of content 24/7
  • Design a high converting landing page from scratch without a single line of code
  • Double or triple your landing page conversion rates by applying the principles of clarity, simplicity, & perceived value
  • Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
  • Know exactly how to design a call to action that will motivate your visitors to take the actions you want them to take
  • Apply psychological persuasion frameworks to your landing pages & websites
  • Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
  • Determine the best type of landing page to send your marketing campaign traffic to
  • Run professional usability tests like the 5-second test and the preference test
Isaac Rudansky | Certified Google AdWords Pro | Co-Founder of AdVenture Media
4.6/5 Instructor Rating: ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling course in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Intro
    • Course Intro - 2:15
  • Section 1: Landing Page Design Fundamentals
    • Chapter 1 Lesson 1 - Laying the groundwork for good design - 13:28
    • Chapter 1 Lesson 2 - The Myth Of The Perfect Landing Page Conversion Rate - 12:11
    • Chapter 1 Lesson 3 - The 3 Main Types of Landing Pages and How To Use Them Effectively - 19:02
    • Section 1 Lecture 4 - Common Business Models and Understanding Your Conversion Actions - 18:56
    • Section 1 Lecture 5 - The AIDA Sales Funnel and The Online Decision Making Process - 16:53
    • Section 1 Lecture 6 - The Awareness Stage of the Funnel ... Where It All Begins - 17:31
    • Section 1 Lecture 7 - The Interest Stage of the Funnel ... Tell Me More - 14:16
    • Section 1 Lecture 8 - The Desire Stage of the Funnel ... I Want What You Sell - 12:50
    • Section 1 Lecture 9 - The Action Stage of the Funnel ... I m Going to Buy What You Sell - 9:10
    • Section 1 Lecture 10 - The Fogg Behavior Model and how it Applies to Good Landing Page Design - 19:30
    • Section 1 Lecture 11 - Making Your Landing Page Design Memorable - 14:18
  • Section 2: Designing Landing Pages To Outperform Your Competition
    • Section 2 Lecture 1 - The Primacy of Product and The Concept of Usability in Landing Page Design - 15:28
    • Section 2 Lecture 2 - Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks - 11:22
    • Section 2 Lecture 3 - The 5 Second Usability Test in Landing Page Design and how you can use it now - 12:31
    • Section 2 Lecture 4 - The Art and Science Behind Designing High-Converting Calls To Action CTA's - 18:34
    • Section 2 Lecture 5 - Readability and Visual Hierarchy Landing Page Design - 19:55
    • Section 2 Lecture 6 - Respecting Web Conventions in Landing Page Design - 13:27
    • Section 2 Lecture 7 - Using Videos Graphics and Imagery to Increase Landing Page Conversion Rates - 19:58
    • Section 2 Lecture 8 - Information Architecture and Accessibility: Landing Page Design Best Practices - 19:56
    • Section 2 Lecture 9 - Trust Safety and Credibility Part 1 Landing Page Design Best Practices - 15:39
    • Section 2 Lecture 10 - Trust Safety and Credibility Part 2 Landing Page Design Best Practices - 8:48
    • Section 2 Lecture 11 - Dedicated Landing Page Design Best Practices Part 1 - 15:03
    • Section 2 Lecture 12 - Dedicated Landing Page Design Best Practices Part 2 - 12:23
  • Section 3: Principles Of Persuasion in Conversion Rate Optimization
    • Section 3 Lecture 1 - Using Scarcity to Improve Conversion Rates on Your Landing Pages - 9:51
    • Section 3 Lecture 2 - Principles of Persuasion - Reciprocal Concessions Reciprocity in Landing Pages - 12:12
    • Section 3 Lecture 3 - Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory - 19:01
    • Section 3 Lecture 4 - User Scenarios and Contextual Perception in Landing Page Design - 16:42
  • Section 4: Building a High Converting Landing Page From Scratch
    • Section 4 Lecture 1 - My Favorite Landing Page Builders and Getting Started With Our Unbounce Page - 10:02
    • Section 4 Lecture 2 - Getting Familiar With the Unbounce Page Builder and Adding Our Header Section - 7:28
    • Section 4 Lecture 3 - Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool - 16:25
    • Section 4 Lecture 4 - Working With Backgrounds in Landing Pages and Developing Our Hero Section - 15:36
    • Section 4 Lecture 5 - Creating a Form Action Block and Finishing the Hero Section in Unbounce - 19:26
    • Section 4 Lecture 6 - Landing Page Design Changes and Creating our Primary Content Section - 16:17
    • Section 4 Lecture 7 - Finishing Page Content Adding Icons Footer and Working With Buttons Unbounce - 10:42
    • Section 4 Lecture 8 - Publishing Your Unbouonce Landing Page on Your Custom Domain - 3:43
    • Section 4 Lecture 9 - Adding Custom CSS in Unbounce to Create Professional Drop Shadows - 6:03
    • Section 4 Lecture 10 - Making Your Landing Page Design Work Better With Custom Javascript Snippets - 8:08
    • Section 4 Lecture 11 - Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines - 2:30
    • Section 4 Lecture 12 - Designing Your Form Confirmation Dialogue in Unbounce - 3:30
    • Section 4 Lecture 13 - Assigning A B Testing Variants in Unbounce and Assigning Traffic Weights - 12:20
    • Section 4 Lecture 14 - Integrating Your Unbounce Form Submissions With Your Mailchimp Account - 9:06
  • Section 5: Landing Page Audit in Action
    • Section 5 Lecture 1 - Wester Computer Audit (Part 1) - 8:28
    • Section 5 Lecture 2 - Wester Computer Audit (Part 2) - 9:16
    • Section 5 Lecture 3 - Wester Computer Audit (Part 3) - 15:19
    • Section 5 Lecture 4 - Wester Computer Audit (Part 4) - 13:52
  • Section 6: Conclusion
    • Section 6 Lecture 1 - Conclusion - 2:49

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68

2022 Business Writing: Business Writing for Beginners

Improve Your Writing Skills! Be Able to Craft Effective Messages & Impress Clients and Colleagues in a Business Environment

By Eazl | in Online Courses

Whether you are writing an email to a colleague or a proposal for a client, you need to be able to communicate clearly. Employers need employees with strong written communication skills and, in a world where a majority of interactions happen online, your writing skills are often your main points of contact with other professionals. The skills you will learn in this course are both scarce and in demand.

Do you want to make sure that your ideas are not lost because of poor writing quality? Do you need to speak on behalf of an organization and make sure you keep your readers’ trust? Do you need to convert potential clients into paying clients? Are you hoping to be a manager one day? If so, you need to know how to organize your ideas and write about them effectively.

4.3/5 average rating: ★ ★ ★ ★

  • Access 68 lectures & 5 hours of content 24/7
  • Be able to write with impact
  • Make your writing look trustworthy & pro-grade
  • Organize your ideas in an outline
  • Research any topic & cite the research you've found
  • Learn why boolean searches are like digital lightsabers for a business writer
  • Be able to write effective headlines
  • Proofread & format your pieces
  • Maximize the use of Google Documents' more advanced features
  • Write a sales proposal, data report, online article, proposal, & promotional video script step-by-step
Eazl | The Online School That Fits Your Life
4.4/5 Instructor Rating: ★ ★ ★ ★

Eazl is a totally new approach to business education, offering practical business courses in HD that fuse animation, interviews, templates, and interactive exercises to achieve better outcomes for participants in the community. We deliver business tools based on research from institutions like MIT, Harvard, and Stanford in a beautiful format that is optimized for maximum learning and retention and our team responds to your questions to support your learning outcomes. Use Weekly Brain Boosts (Fridays at 10am PST) and our frequent live events to keep your business brain engaged. Learning is a lifelong journey, not a destination.

Eazl is led by Davis (Head of Product) and Ludell (Marketing Director) with contributions from Patton (animation), Agustín (analytics), and Deer (public relations).

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • What Pattern Can Be Applied to Almost Any Business Writing Project?
    • Business Writing: One Pattern, Infinite Applications (Course Trailer) - 0:39
    • What You’ll Be able to Write: Reports, Proposals, Sales Copy, and More - 1:40
    • Welcome to the Course. Can You Wield Achilles’ Spear? - 4:07
    • Access the Business Writing Study Guide, Outline Bank, and Special Resources
    • How to Attempt Challenges and Earn Business Writing Skills Badges
    • Meet the Writers Who will Share their Tips with You in the Course - 3:40
  • Learn How to Write Proper Sentences that Make an Impact on Readers
    • Ingredients You Can Use to Make Delicious Sentences - 3:34
    • Examples of the Four Kinds of Sentences - 2:25
    • The Big 4 in Punctuation: Commas, Hyphens, Dashes, and Quotes - 4:22
    • How to Use Apostrophes, Colons, Ellipses, Exclamation Points, and Parentheses - 3:00
    • SideBYSide: Proper Use of Dashes, Commas, and Quotes - 7:02
    • Clear and Moving: How to Choose Words that Make an Impact - 3:27
    • Voices from the Field: What is Quality Writing? - 4:29
    • Assignment: Take this Short Piece of Writing to the Next Level - 2:31
    • Learn More About Earning Skills Badges
    • Get Ready to Become an Architect (of Ideas) - 1:02
  • Written Architecture: How to Organize Your Ideas in an Outline
    • What are the Impactful Business Writing Ingredients? - 3:10
    • How Your Message Becomes Sentences, Sections, and Paragraphs - 5:06
    • Let’s Visualize How to Use the Five-Paragraph Pattern Effectively - 3:42
    • Voices from the Field: How Do You Grab a Reader’s Attention? - 4:13
    • Access the Business Writing Outline Guides and Tools Bank - 0:24
    • Want access to Challenges associated with this course?
    • Side By Side: How to Use the Outline Bank to Build an Outline - 10:55
    • Assignment: Organize these Messages Like a Pyramid - 1:18
    • Coming Up: The Closest Thing On the Internet to a Lightsaber - 0:58
  • How to Research Any Topic: Boolean Search Modifiers and Citations
    • Did George Boole Create Our Information Age? - 2:37
    • How Boolean Searches are Real-life Lightsabers - 4:33
    • How to Use the BOSS Method to Qualify a Source - 2:32
    • Side By Side: How to Use Boolean Searches to Find High-quality Research Fast - 8:45
    • Side By Side: Four Methods for Reverse Engineering Peer-reviewed Research - 7:23
    • Learn How to Cite Sources in Business Writing in Minutes - 4:24
    • Side By Side: How to Use the Eazl Citation Creation Machine - 2:56
    • Voices from the Field: How Do You Perform Research Before Writing? - 3:15
    • Assignment: How Should this Investor Approach the Space Industry? - 2:44
    • Let’s Scale the Boolean Mountain - 0:56
  • How to Write Effective Topic Sentences and Well-structured Paragraphs
    • Liftoff! Let’s Launch Your Outline into Orbit. - 2:38
    • How to Write Topic Sentences to Open Paragraphs - 5:20
    • How to Write Opening, Body, and Concluding Paragraphs - 4:05
    • Side By Side: Writing a Topic Sentence and Introductory Paragraph Step-by-Step - 5:56
    • Let’s Write a Paragraph Using Dictation/Voice Command Software - 3:59
    • Voices from the Field: What’s Your Writing Process Like? - 3:50
    • Assignment: Use these Messages to Build a Body Paragraph - 2:36
    • Your Writing is a Home--Build it with Quality Materials - 1:13
  • Make it Brilliant: How to Write Titles, Format, and Proofread Your Piece
    • What did Mark Twain Say to Write Instead of the Word “Very”? - 3:02
    • How to Write Your Titles and Format Your Piece - 6:22
    • Copy Editing: Take These Three Steps to Upgrade Your Piece - 3:45
    • Voices from the Field: How Do You Use Formatting Tools When You Write? - 4:32
    • Side By Side: Let’s Revise Together Step-by-Step: (1) Clarity (2) Flow (3) Polish - 7:04
    • Side By Side: Three Common Proofreading Upgrades + a Google Docs Skills Boost - 7:30
    • Side By Side: Let’s Practice Writing Titles Together - 4:52
    • Side By Side: Text Styles, Custom Colors, Rulers, and Bookmarks in Google Docs - 11:40
    • Side By Side: How to Use Headers, Footnotes, and Page Numbers in Google Docs - 3:44
    • Side By Side: How to Move, View Versions, Share, and Export Google Documents - 5:38
    • Assignment: Proofread and Format this Paragraph - 1:28
    • Remember: “Don’t Bury the _____” - 0:53
  • Let’s Write Five Pieces of Business Writing Together Step by Step
    • Introducing the Three-step ADR Writing Method - 2:15
    • Example 1 (Sales Proposal): Creating the Outline for Your Proposal - 15:07
    • Example 1 (Sales Proposal): Writing the First Draft of Your Proposal - 9:18
    • Example 1 (Sales Proposal): Revising and Formatting Your Sales Proposal - 9:25
    • Example 2 (Data Report): Let’s Build the Outline for a Formal Report - 6:49
    • Example 2 (Data Report): Let’s Write and Format Our Data Report - 6:05
    • Example 2 (Data Report): Let’s Have a Friend Proofread the Data Report - 1:19
    • Example 3 (Online Article): Let’s Outline a Promotional Post Together - 12:45
    • Example 3 (Online Article): Let’s Write and Revise Our Promotional Piece - 9:04
    • Example 4 (Internal Proposal): Let’s Outline an Internal Proposal or Recommendation - 7:09
    • Example 4 (Internal Proposal): Let’s Save Time by Dictating Our Memo - 7:32
    • Example 4 (Internal Proposal): Revising Our Internal Proposal - 10:12
    • Example 5 (Promotional Video Script): Let’s Write the Script for a Persuasive Video - 6:37

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5.0 hours
Lessons
98

The Complete Growth Hacking & Conversion Course

100+ Techniques, Strategies & Walkthroughs to Increase Growth, Conversion, Leads, Clicks and Sales

By Matt Jensen | in Online Courses

If you're serious about growing your online presence, then this course is for you! With 137 lectures, you'll gain a deeper understanding of need-to-know growth techniques that get serious results. You'll learn strategies to increase your growth and conversion rate up to 5 times over, add thousands of leads and subscribers, bring back cart abandoners, optimize your site's goldmine, use sales psychology, effective copywriting, and more! This course includes screen-recorded lessons in HD 1080p.

4.6/5 average rating: ★ ★ ★ ★

  • Access 98 lectures & 5 hours of content 24/7
  • Introduce virality into every aspect of your marketing campaigns
  • Test every element on your site for performance
  • Write copy that gets attention, clicks & generates sales
  • Make your pages load faster & improve your SEO rankings
  • Create high-converting landing pages & CTA buttons
Matt Jensen | iMarketing Specialist
4.2/5 Instructor Rating: ★ ★ ★ ★

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute, and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media, and communications group now owned by Tribune Publishing. He has taught marketing, investing, and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Growth Hacking & Conversion
    • Course Intro - 4:47
  • Analytics
    • Google Search Console - 2:54
    • XML Sitemap - 2:21
    • Google Analytics Console Link - 2:49
    • Goals Funnels Intro - 2:09
    • Goals Funnels - 5:31
    • Analytics Checklist
  • Virality
    • Bonus Upgrade Setup - 4:48
    • Bonus Upgrade - 5:16
    • Bonus Upgrade Analytics - 2:13
    • Tomoson - 2:57
    • Tomoson II - 3:16
    • Free for Bloggers - 4:24
    • Giveaways Intro - 5:37
    • KingSumo Install - 4:00
    • KingSumo Contest - 4:59
    • Gleam.io - 5:22
    • Quizzes - Intro - 4:56
    • Quizzes Walkthrough - 5:10
    • Viral Signups - 5:57
    • Virality Checklist
  • List Building
    • SumoMe - Smart Bar - 2:45
    • SumoMe - Smart Bar Demo - 4:19
    • Scroll Box - 3:59
    • Two-Step Optin Intro - 4:48
    • Exit Intent - Intro - 3:28
    • Exit Intent - Yes or No AddThis - 5:28
    • Exit Intent - LeadPages - 4:10
    • Progress Bar - 2:39
    • List Building Checklist
  • Landing Pages & CTAs
    • Landing Page Intro - 4:49
    • Hiding Navigation - 3:28
    • 404 Page - 5:06
    • 404 Page for Wordpress (How to Manually Change 404) - 1:42
    • Free Landing Pages
    • List Building - T-Shirt Giveaway - 3:40
    • CTA Button - 3:20
    • CTA Button II - 3:42
    • CTA Button Demo - 3:31
    • AB Testing Intro - 4:16
    • AB Testing - SS - 5:21
    • Landing Page Checklist
  • Email Marketing
    • Email Marketing Intro - 3:49
    • Autoresponder Setup
    • Email Marketing - Welcome - 2:55
    • Email Marketing - Growth Hacks - 2:56
    • Confirmation Page Intro - 3:51
    • Confirmation Page
    • WiseStamp - 4:22
    • Litmus - 3:46
    • Spam Promotions Tab - 4:37
    • Email Marketing Checklist
  • e-Commerce
    • Hero Shot - 5:39
    • Product Images - 3:31
    • Badges - 3:04
    • Image Effects - 5:25
    • Images Checklist
    • Search Intro - 4:16
    • Google Analytics Search Demo - 3:07
    • Search - 4:32
    • Search Checklist
  • Pricing & Customers
    • 30+ Pricing Strategies
    • Price Page - 3:59
    • Demo Price Page - 3:55
    • Free Pricing Page
    • Anchoring - 2:45
    • Better MBGs - 3:37
    • Easy to Cancel - 3:14
    • Customer Loyalty
    • Live Chat Intro - 3:48
    • Loyalty Cards - 5:10
    • Refer a Friend - 3:17
    • Refer a Friend Demo - 5:28
    • Pricing & Customer Service Checklist
  • Copywriting
    • Copywriting - Headline Intro - 4:28
    • Copywriting - Viral Headlines - 2:40
    • Copywriting - Viral Headlines II - 4:10
    • Copywriting - Headline Length - 4:44
    • Copywriting - Headline Testing - 4:00
    • Copywriting - Positive Stories - 3:13
    • Copywriting - Ideas Words - 3:19
    • 101 Headline Formulas
    • Translation - 5:20
    • Fonts Spacing - 3:01
    • Fonts Spacing II - 3:38
    • Fonts Spacing - WP Demo - 3:55
    • Fonts Spacing - HTML Joomla Demo - 2:31
  • Usability
    • Usability Test Intro - 3:03
    • Usability Test Intro II - 2:43
    • User Testing - 2:28
    • Hotjar Setup
    • Hotjar - Recruiter - 2:32
    • Usability Hub - 4:44
    • Hotjar Screen Record Heatmap Intro - 4:53
    • Hotjar - Heat Clickmaps Follow Up - 3:19
    • Hotjar Surveys - 3:22
    • Hotjar Surveys II - 4:31
    • Hotjar - Polls - 4:28

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Content
1.0 hours
Lessons
13

Go Viral on YouTube

New Tactics & Approaches to Social Media Marketing to Make Your Brand Viral

By Matt Jensen | in Online Courses

Social media changes fast, and so do the marketing trends related to it. This 1-hour course provides you with the most up-to-date social media marketing strategies to increase fans, engagement, and reach. This course covers more than 100 unique methods to increase profit, brand awareness, and fan engagement on YouTube. The course is also updated every month with new tactics and approaches so you're always up-to-date.

4.3/5 average rating: ★ ★ ★ ★

  • Access 13 lectures & 1 hour of content 24/7
  • Improve SEO & search result rankings for your website
  • Navigate the advertising platform & create promotions on YouTube
  • Turn YouTube videos into profitable leads
  • Optimize your posts for maximum engagement
Matt Jensen | iMarketing Specialist
4.2/5 Instructor Rating: ★ ★ ★ ★

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute, and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media, and communications group now owned by Tribune Publishing. He has taught marketing, investing, and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • YouTube
    • The Secret to Increasing YouTube Retention & Click-Through Rate - 4:04
    • What Gets Videos to the Top of the Results (And Almost Nobody Does It) - 4:00
    • How to Transcribe Your Videos for Free (Without Typing) - 3:54
    • Adding Transcripts to Show Up Higher in YouTube Search - 2:23
    • How to Easily Create an Animated Branded Intro for Your YouTube Videos - 1:34
    • 2 Simple Ways to Brand All of Your YouTube Videos & Fight Piracy - 3:36
    • Video Slide-Ins: YouTube's Coolest Feature - 3:30
    • Where to Get Free Music & HD Clips for Your YouTube Videos - 3:24
    • 2 Little-Used Methods to Increase Percentage (%) Watched - 2:04
    • Massively Boost YouTube Subs By Putting This On Your Site - 3:13
    • How to Upload Your Videos to Multiple Sites at Once
    • YouTube - Goog Analytics - 4:36
    • YouTube Checklist

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Lifetime
Content
1.0 hours
Lessons
17

30 Actionable Branding Strategies That Will 3x Your Profit

Learn the Uncommon Ways to Increase Sales, Put Your Brand on the Map, Get Free PR & Go Viral

By Matt Jensen | in Online Courses

Whether you're starting a new business or looking to revamp your company's image, knowing how to brand yourself correctly (and effectively) is a must. In this extensive branding course, you'll walk through 30 tactics on advertising, creating high-converting promotions, winning customers, establishing authority, going viral, getting paid speaking engagements, becoming the go-to resource for anything, and more. You'll also receive $175 worth of Google/Bing and Facebook advertising credits, and access to an exclusive interview with billionaire Lynda Resnick, founder of POM and Fiji Water.

4.0/5 average rating: ★ ★ ★ ★

  • Access 17 lectures & 1 hour of content 24/7
  • Create viral names, USPs & logos for your brand and products
  • Get publicity & advertising without spending a dime
  • Win customers for life with one extremely rare but simple strategy
  • Establish expertise & authority in just 6 weeks
  • Create high-converting promotions
Matt Jensen | iMarketing Specialist
4.2/5 Instructor Rating: ★ ★ ★ ★

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute, and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media, and communications group now owned by Tribune Publishing. He has taught marketing, investing, and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Branding XL: 30 Actionable Strategies That Will 3x Your Profit
    • How to Use Branding to Market Your Business - 3:45
    • Branding Checklist
    • The Secret to Viral Names & Unique Selling Propositions (USPs) - 7:58
    • Names & USPs Checklist
    • Logo - 5:19
    • Logo Checklist
    • How to Become the Go-To Resource for Your Niche - 4:28
    • Buzz Bundle Setup - 4:24
    • No One's Using This Social Media Marketing Strategy - 3:37
    • How to Get 50% E-mail Response Rates - 3:42
    • Audience Checklist
    • Promotion - 3:28
    • Promotion & Advice - 4:03
    • Promotions that Convert Checklist
    • The Human Side - 6:50
    • The Human Side Ghecklist
    • Bonus: Marketing Apple

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Lifetime
Content
1.0 hours
Lessons
23

The Complete SEO Link Building Course

Learn the Secrets to Improve Search Position, Conversions, Traffic, Sales, Page Speed, Content, Shares & Links

By Matt Jensen | in Online Courses

SEO (Search Engine Optimization) is the process of leveraging search engines like Google to guide web surfers to your site. Rather than spend thousands on ads, SEO offers a free outlet for getting your information in front of the right people at the right time. Learn everything you need to know to get a full grasp of SEO and rest assured knowing your new skills are state-of-the-art, as this course is constantly updated with the latest information.

4.1/5 average rating: ★ ★ ★ ★

  • Access 23 lectures & 1 hour of content 24/7
  • Improve conversions 100% by increasing the speed of your site
  • Optimize every post or page on your site for Google
  • Increase the amount of time people spend on your site
  • Build links from high SEO visibility sites
  • Appear on the 1st page of Google every time
  • Lead your visitors from informational posts to purchase pages
  • Get your website mentioned on high-traffic news domains (CNN, New York Times)
  • Go viral with two amazing plugins & one proven strategy
Matt Jensen | iMarketing Specialist
4.2/5 Instructor Rating: ★ ★ ★ ★

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute, and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media, and communications group now owned by Tribune Publishing. He has taught marketing, investing, and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Analytics: How to Track Your Links
    • Google Search Console Updated - 2:54
    • XML Sitemap Update - 2:21
    • Google Analytics Console Link - 2:49
  • Backlinks
    • Link Intro - 3:51
    • Link Intro II - 6:06
  • High SEO-Visibility Backlinks
    • Wikipedia Links - 6:56
    • Wikipedia Part 2 - 2:39
    • HARO Combined - 3:38
    • Press Releases - 4:19
    • EDU, ORG GOV - 6:40
  • Even More Backlinks
    • SEO Book Toolbar - 2:04
    • Testimonials - 2:34
    • Affiliate Marketing - 2:28
    • Review Sites - 1:44
    • BuzzStream - 3:44
    • Blog Aggregators - 5:20
    • Business Directory Backlinks - 3:47
    • Guest Posting - 2:08
    • Copyscape Alerts - 3:48
    • Panguin, Alerts Disavow - 3:16
  • Bonuses
    • Your Free Gift
    • Rand Fishkin's Presentation
    • Thank You - 0:43

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Lifetime
Content
1.0 hours
Lessons
23

Email Marketing: Build Your Amazon KDP Sales & Email List with ConvertKit

Build Your Audience with Lead Magnets, Email Sequences, & Auto Responders for Increased Book Sales

By Romney Nelson | in Online Courses

Are you a Self-Publisher with KDP, IngramSpark, Draft2Digital, or another global book distributor? Are you looking to grow sales and increase your audience? Would you like to build a 'launch team' to help with growing reviews when your book becomes 'LIVE'? If so, this course will help step you through the process to get you started with Email Marketing by creating lead magnets, email sequences, and auto-responders to build an audience and loyal following. By the end of the course, you will have a great foundation for email marketing to apply to your Self-Publishing business.

4.6/5 average rating: ★ ★ ★ ★

  • Access 23 lectures & 1 hour of content 24/7
  • Learn simple steps to use email marketing to build your KDP audience
  • Create attractive lead-magnet to build your email list
  • Create a professional landing page without the need for a website
  • Create an automated email sequence that works while you sleep
  • Know why ConvertKit is the best solution for building an audience
Romney Nelson | Bestselling Author, Teacher, & Business Executive
4.7/5 Instructor Rating: ★ ★ ★ ★

Romney is the founder of The Life Graduate Publishing Group, an Amazon #1 Best Selling Author, and creator of over 350 books and resources including several that have become Best Sellers in the USA, UK, Canada, and Australia. He has represented Australia in sports, is an executive business coach, speaker, qualified teacher, and businesses owner. Romney has previously held Head of Faculty positions in some of the most prestigious schools in Australia and has also held several senior executive positions.

Romney has dedicated the past 20 years to helping others achieve success and fulfillment in their lives through his coaching, teaching, masterclasses, mentoring, resources, and books. His clients speak of his passion and dedication for self-improvement and bringing that knowledge and experience to help others achieve what they want in their lives.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Welcome and Overview
    • ConvertKit Course Welcome and Introduction Video - 2:02
  • Building an Audience
    • Why do We Build an Email List? - 6:10
    • Email Marketing End Goal Lesson - 2:30
  • Sales Lead-Magnet
    • How Do We Build an Email List - 3:41
  • Building the System
    • How Does the System Work? - 2:10
    • Lesson 6 - Why it is important? - 3:38
  • An Introduction to ConvertKit
    • What is ConvertKit? - 3:25
    • Why Choose ConvertKit? - 5:46
    • How ConvertKit helps to Build Your Audience - 6:35
  • Taking Action to Make it Happen
    • The Steps to Make it Happen - 1:59
    • Create a ConvertKit Account - 2:00
    • Creating Your Lead Magnet - 7:51
    • Ideas for a Lead Magnet - 2:27
    • Creating Your Landing Page - 17:28
    • Creating an Email Sequence - 11:46
    • Email Visual Automation - 5:13
    • Add Your Lead Magnet to the Manuscript - 7:02
    • Pause and Complete the 5 STEPS - 2:03
  • Places to Build an Audience
    • Where and How to Build an Audience - 2:11
    • Book Review Team - 3:01
    • How to Create a One-Off Broadcast Message - 5:16
  • Course Lead Magnet Example
    • My Set-Up Guide and Lead Magnet Email Sequence - 4:08
  • Course Conclusion
    • Conclusion - 1:51

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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